Digital Asset Optimization
You know Search Engine Optimization (SEO). It takes up a good part of your time as a webmaster. But do you know Digital Asset Optimization (DAO)? Sometimes called SEO 2, DAO is the next step in optimizing content for the dynamic web environment.
Your online presence is an important part of business, but only if you can be found. Digital Asset Optimization ensures that search engines pick up all of your content: videos, animation, podcasts, message boards, maps, images, and other non-text based files. Every search engine now offers media specific searching for users. If you offer more than just written information, your production schedule should make time for optimization.
By applying Digital Asset Optimization, you may gain an increased presence.
- Multimedia indexing
- Increased page rank
- Increased traffic
- More targeted audience
- Increased links back
Everything from your file names to metatags are an important part of Digital Asset Optimization. Include alternative text for your images, clear descriptions of video and audio files, animation lead-ins, and precise widget titles. For example, instead of naming your video, “How We Can Help,” change it to specific search terms such as “How Company Helps New Home Owners.”
Creativity is great when you are designing the layout for your website. Digital Asset Optimization, on the other hand, relies on concise, targeted words and tags. To get the most from your DAO, install an analytics service such as Google analytics. These services provide you with a clear picture of how the crawler sees your site and alerts you to any problems. Digital Asset Optimization is all about how search engines index your content and return your webpage in search results.
Want more from your DAO? Revisit your site map, or create one if you haven’t already done so. Consider uploading videos to a service like YouTube, which is crawled much more frequently than individual sites. If you use Webmaster Tools, opt into the enhanced image search. Digital Asset Optimization takes advantage of all the tools available to let search engines know you have more than text on your site.